Google have recently announced that they will give higher rankings to websites that have SSL certificates. This isn’t just ecommerce sites either but every site.
It is important to realise that potential customers are now very aware of how to tell if a site is secure.
Most people with websites want to attract traffic to the site. They want visitors to see their website and then buy things or services from them as a result of this.
Extended Validation SSL certificates have been shown to improve customer trust in companies.