Customers Buy More From Websites with SSL Certificates
It is important to realise that potential customers are now very aware of how to tell if a site is secure. Many have been scammed or heard stories about those that have been and this means that they are less trusting of websites than they may have been in the past. Many now understand about the closed padlock and https addresses meaning that their data will be encrypted and therefore the site more secure.
This means that if you ask customers for any sort of information, even if it is just to register, leave an email address or a few basic details, then they are likely to be checking to see if the website is secure. Therefore, it is important for you to get an SSL certificate so that they can see clearly that you are a trusted site. The level of security you buy can depend on the amount of information that you want to gather form your customers, with a simple level just linking the company owner to the domain hence they know you are who you say you are the most expensive level being suitable for online banking. You will probably want the option that will give you the cheapest cover but also give your customers want they want as well. It can be wise to carefully state somewhere that the data is encrypted, but using simple terms so that your customers understand that they are safe and that you can be trusted. They may be looking for signs of security but if you point it out to them as well, they are more likely to feel safe, trust you and provide you with the information that you need or buy things from you. If you rely on your website for sales or leads then you need to make sure that your customers are happy to provide their personal data through your website.